≠ Difficult does not equal worthwhile

Does Jeff Bezos work harder than I do? Does a footballer work harder than a cleaner? Does a celebrity actor work harder than a doctor?

These are often futile debates. Each demand different skills and face unique challenges. The argument at its core is a debate on different ways to measure value.

What I find difficult or useful, you might not agree with - and that is okay.

However, there are two fundamental lessons I hope we can all unite behind:

Just because something is difficult it doesn’t mean it is valuable.

and the often ignored but equally true:

Just because something is easy it doesn’t mean it isn’t valuable.

I see too many entrepreneurs doing things because they misattribute how valuable the activity is - such as going through great lengths to professionally edit a video for social media when a rough cut does the job.

Equally, I see too many entrepreneurs fail to take action on easy things because they incorrectly assume that because it is easy it is not worthwhile - such as introducing an automated referral request system, or reposting old content.

I constantly remind myself that my effort is not directly proportional to my results. I actively seek out the tasks that are low effort and high reward.

What are you misvaluing right now?

What difficult things are you doing which aren’t worthwhile?

What easy things can you do that will move you forward?

Take 5 minutes, think about it, write it down. This will be the most productive thing you do today.

💡 Quote I'm pondering

“Properly exploited, one good idea that occurs to you while walking on a beach is worth more than ten lifetimes of hard work” - Gary Halbert

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I often “prescribe” for my clients to go for walks. Alone. Without headphones.

THE HORROR!

While it sounds like a very small change, I find that the clients who actually follow that advice tend to go further and develop the fastest.

The simple opportunity for your brain to wander on a regular basis provides some of the most outsized returns I have seen for any “hack”. You get your head in the game, you feel rejuvenated, refreshed, motivated, and you subconsciously solve problems. It is literally a no-brainer.

Yes, that was a pun.

🙃

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-december-13

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