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You want to build a better life, you want help to build a successful business

  • You want to make more money and work less

  • You have a business idea or have already started

  • You feel stuck, overwhelmed, or unsure what to do next to grow your business

  • You may have started businesses before but they didn't work out

  • You are ready to take control of your time and freedom

Everybody is excited when they start their business, but there is SO much to do - communicating with clients, admin work, managing projects, even just knowing what tasks to do in a day. 

But it doesn't have to be like this.

You see, when people start a businesses they build it in a way that looks similar to what they are used to...a job


Most entrepreneurs when they first start haven't actually seen what it is like to be a business owner, they only know what it is like to be an employee. So, unsurprisingly, they build a business that ends up feeling like they are an employee. This comes with all the time demands, the bad clients, and the crap that you tried to escape from in the first place.

The right things done in the wrong order are still wrong.


Together, we will make sure you do the right things in the right order and grow to 6-figures within 6 months. Together we will create a strong foundation so you have a happy life and a healthy business

I have helped hundreds of entrepreneurs just like you to start and grow successful businesses in almost every niche and industry imaginable, from coconut wholesalers and cleaners to car repair garages and coaches.

We will focus on the tasks that actually make a difference. We won't run time-draining social media pages if they aren't going to make a significant business to your business right now. We won't take on bad clients who feel entitled and cause you stress. We won't work for the sake of being busy, we will do the right things at the right time. We will grow your business to 6-figures within 6 months.

You will have unlimited contact with me so I am always there to help answer your questions and grow your business. After every session you will receive a very clear step-by-step action plan so you know exactly what you need to do next and how to do it. I will be there to support you every step of the way.​

You deserve to go beyond "balancing" it all. You deserve to have some time for yourself. You deserve a business that gives you both money and freedom. I will help you to achieve real levels of profit and freedom. I will help you to Start Smart

Start Smart

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5/5 from 150+ clients

Hi, I'm John

Time Optimisation Expert

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Valencia 🇪🇸. Living and working remotely

Wealthy, happy, free 🕊️

I have been where you are. I set up businesses because I thought I would make way more money and would finally be free.

Well, I made much more money but I didn't really feel free. Almost all of my time was spent working IN the business. It sucked! I was doing the job of 5 people without any of the time off.

I started the world's first brewery to specialise in ancient alcohol, an education company that spanned 7 countries, and even an environmental social enterprise.

While I won multiple awards for my businesses, it felt like something was wrong. I was overworked and overloaded.

Why have a business if you don't have the time to enjoy it?


I decided to overhaul the whole thing and spent a lot of time and money learning about productivity.


Most productivity tips are a waste of time, they try to get you to cram more into the limited time you have. You are already overworked, adding more work 'productively' doesn't really fix the problem.

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Winning the UK National Start Up Awards

Eventually after years of trial and error I found the strategies that actually work. 

I now run my environmental business, ZeroSmart, working less than 5 hours per week. I helped my friends do the same things with their businesses. My friends told their friends who then started asking for help, and that brought us to here.

I now get to enjoy helping other people to achieve the kind of life I have, to work less and to earn more. 

I strongly believe that nobody needs to work more than 20 hours per week. I have helped hundreds of people from countless different kinds of businesses and countries achieve a 20 workweek and I can help you to do it too. Let me show you how to do it too.

Let me show you how to Start Smart

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Join 300+ entrepreneurs
grow to 6 figures within 6 months

Who is this for?

From Start Smart is NOT for you if:

❌ Your revenue is above $150k per year

👉 Overload to Optimal is better for you

❌ You want me to run your business for you

❌ You want a "Yes man". You don't actually want somebody to challenge your ideas, you just want somebody to approve your ideas

❌ You’re looking for a quick fix and will quit trying if things don’t work on the first try


❌ You are not willing to trust the process and put the work in 

❌ You’re not willing to prioritise our work together. You need to trust me that the tasks I assign are assigned for a reason and will help

❌ You will take "growth" at any cost. You do not value your time, health, or happiness 

From Start Smart is for you if:

✅ You're tired of the rat race. You want to work less and earn more. You want to own a business

✅ You have a business idea or have already started your business (revenue under $150k)

✅ There is so much to do that you don’t know where to start

✅ You feel stuck, overwhelmed, or unsure what to do next to grow your business

✅ You might know what you should be doing but for whatever reason, don’t always do it


✅ You want to be able to enjoy what you do 


✅ You want to develop your skills

✅ You want to start and grow your business with the right foundations in place 

✅ You want to own a business that makes money AND gives you freedom

What you will learn

Elevate Your Earnings
Maximum results, minimum stress

🚀 Productivity
🎯 Focus
💰 Pricing
⛱️ Lifestyle Design
🛠️ Business Systems
⏰ Time Management

🧠 Habits & Mindset

💸 Sales & Negotiation

📣 Marketing
🎨 Content Creation

💬 Communication

👫 Delegation

What is included

Start Smart


Unlimited 1-to-1 sessions

You will be genuinely listened to, not rushed or given generic advice. Book as much as needed, I am here to fully support you throughout our time


Private group access

A whole community of successful entrepreneurs like you who are on your side. Sharing tips, progress, support, and working together


Custom step-by-step action plans

So you know exactly what you need to do next and how to do it


Comprehensive session summaries

See your business from an objective perspective. 'See the woods through the trees' to make quick progress


Trusted tools and partners

Access to my lists of trusted tools, freelancers, and companies to outsource to. Never worry about things like accounting again


Mastermind session access

Monthly themed MasterMinds with other successful entrepreneurs like you to discuss thorny topics and share top tips and solve problems


Unlimited email support

No limit on the number of questions you can ask. I provide full support -always proceed with confidence


All materials and templates

Maximise your productivity with the proven processes, templates, and resources that me and my teams use


Session recordings

Lifetime access to your session recordings so you can always review key insights

Case study:

From welfare to 6 figures
in just 5 months and 4 days

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Denis and his family can now work and travel anywhere whenever they want.

Lifetime dream achieved ✅

Switzerland 🇨🇭

Meet Denis. When we started working together on March 22nd 2021, Denis was unemployed and on welfare. He had left a stressful job and felt lost. He was considering going back to study and wanted to start a side business in the few months before enrollment to save up enough money to put him through his studies. Denis had tried to to be self employed twice before, but neither business had worked.

We started by identifying his current position, target audience, and his strengths. We aimed to achieve maximum money with minimum stress. We knew that Denis had no need for a social media presence or even a website at the beginning, we reserved the names but left them to deal with in the future. For now, we had money to make.

After overhauling his offers and systems, we grew Denis' client base via platforms and word of mouth while working on retaining our customers and improving customer lifetime value. 

By August 26th 2021, Denis was on track to make $182,000. 

Things went so well he decided not to go back to study and instead decided to focus his time on the business. He had wanted to study in order to get a well paid job, but he was already earning far more than he ever could in his target career and had much more freedom.

Now Denis works less than 20 hours per week and consistently makes solid 6 figures. With WeekendPublisher, Denis gets paid for his value not his time. We built a rockstar team from scratch who handles much of the work and assists Denis with the day to day, freeing Denis to work on the truly valuable stuff when he wants and with who he wants.


Denis' clients now include dotcom billionaires, celebrities, and New York Times Bestselling authors such as DJ Molles.


How is it possible that I can work less and make more money?

The reason you have no time is the same reason that stops you from making more money - your systems suck. You are almost certainly spending a lot of time doing low value tasks that make no real difference. Getting the right systems in place reduces the amount of time you need to spend while also making it easier (and better) for customers to work with you. My strategies increase overall efficiency, bringing you both time and money. ​ Within 3 months my average client goes from 60 hour weeks to 20 hour weeks and almost doubles profits. This is all thanks to implementing my effective systems and focusing your time on the things that actually make a difference.

Will this work for my business?

Yes, it will work for you. I have success stories from almost every industry imaginable - from cleaning companies to IFAs, Etsy sellers to coconut product wholesalers, and from coaches to car-repair garages. This will work for you.

How will you help me - what is your style?

I offer a very practical, action-focused, 'blended coaching' approach. I will help you to identify answers yourself and learn how to fix the problem yourself so you don't need me long term, and in the short term I offer direct guidance and step-by-step action plans so you know exactly what you need to do next and how to do it  ​ Sessions will be conversational and relaxed. You are talking to somebody who is on your side, a supportive friend. Behind the scenes, I am a science and data driven. I will look into the numbers for you and provide expert insight while helping you to understand the underlying reasons why everything happens

What time are calls?

Most of my clients are in North America and Europe but I have had clients on six continents. No matter your location, I’m here to help you.  ​ We usually have calls twice per month, but you can book as often as you like - there is no limit. Usually we speak in the morning according to your time zone and the calls usually last 60 minutes - however, the call length and times can be adapted to suit your needs. ​ I always work directly with you to find a time that will work for us both on a regular basis.  You can see my generally available times here:

I'm looking for practical information I can use immediately - will I get that?

Yes, you get a step-by-step action plan after every call. Everything we cover is practical and action focused. You will know exactly what you need to do next and how to do it

I don't have enough time do I find time for coaching?

- We immediately start eliminating lesser priority activities from your schedule so that you open up more time to invest in the activities that make a real difference. - I don't give any tasks without a specific reason. Everything you learn is directly applicable to getting the job done - making you feel more peaceful, confident, and accomplished.

Top Tip

This may be a business expense

Many business owners and solopreneurs have been able to write off business coaching and online courses as education expenses. Always consult with your accountant, bookkeeper, or tax professional, but we are happy to assist you with this process and provide documentation. 

Build a business that is on track to

achieve 6 figure annual revenue within 6 months
or get a

Full refund

No questions asked

AND I will work with you for free until you achieve these results

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More time. More money. More freedom.

"I went from having no clients at all to having more clients than I could dream of"

- Dr Jen Harrison, ReadWritePerfect

Start Smart

From idea to 6 figures within 6 months

What you get:

✅ Unlimited 1-1 sessions

✅ MasterMind access

✅ Group support

✅ A network of other successful entrepreneurs

✅ Our tried and tested templates

✅ My list of trusted tools and partners

✅ All resources you need to reduce your week

✅ No questions asked money-back guarantee

✅ Unlimited email support

✅ Custom step-by-step action plans

✅ Achieve 6 figure revenue within 6 months

✅ Work 20 hours per week or less

✅ Know exactly what you need to do next

✅ Avoid bad clients and timewasters

✅ Freedom to work and travel when you want

✅ Complete control over your schedule

✅ Achieve much more in a fraction of the time

✅ Time for your friends, family, and hobbies

✅ No more stress or burnout

✅ Make more money than ever before

Investment: $4,997

You can pay in any currency. Payment Plans Available. Includes my full no questions asked money back guarantee.

In 2022 I helped 18 entrepreneurs
Save 21,840 hours of work and make $24m more
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Try before you buy

Need to know more? Not sure which package is right for you?

Want to test how well we work together?

Book your 60-minute clarity call today to get your first taste of how coaching can help you get organized, get motivated, and get past the finish line.

Denis Caron of Weekend Publisher

Denis, Canada

Before working with John I felt overwhelmed, I had seen some success with my business but I didn't know what to do next. Within 5 months of working with John I felt confident again - I regained control of my time and increased my income by 7x. If you want to move forward with your business with direction and with clarity then I 100% recommend John


Ray Hylton Jr - professional voice actor

Ray, USA

John is a business mastermind, everything happens for a reason and I am so fortunate to have met him. He cares about his clients’ success, he thinks fast and he knows what he’s talking about. I look forward to tons of future sessions with him!

Dominic Murray of CJ Finances

Dominic, UK

John instantly made a difference in my business. We were already making good money but I was spending all my time working IN the business. John completely overhauled my team, my management, and my processes. I saved 23 hours per week and our profitability doubled. Highly recommend.

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