Your current situation
⏳ Time-drain Business – Your business is profitable, but it eats up all your time. You're constantly "on". You barely have space to breathe, let alone enjoy your life.
🔥 You're Constantly Fighting Fires – You’re busy, but it’s all firefighting. You don't have time to work ON the business. It's frustrating and slow, you feel stuck.
😤 Bad-Fit Clients – You're working with people you don’t even like. It drains your energy and makes you question why you started in the first place.
🙅♂️ Feeling Misunderstood – You feel like no one truly "gets" what you're going through as an entrepreneur. You'd kill for a sense of camaraderie.
🌀 More Work ≠ More Money – You’re putting in the hours, but not seeing the income reflect that. You’re stuck in a trap where more work doesn’t lead to more money now.
❓ Decision Fatigue – You know some strategies that can help, but you're overwhelmed by options and unclear which is the right thing for you and your business. You want clarity.
Your life in 90 days
Thanks to working with John J D Munn...
🏖️ Time-Rich Business – You finally have control. The dread is gone. Your business energizes you again. You work less, you take real vacations, you live the life you wanted.
🙌 Dream Clients Only – You work exclusively with clients you genuinely enjoy. You’ve set boundaries, raised standards, and your client roster reflects that.
💬 Deep Understanding & Support – You’re surrounded by people who get it. You’re no longer building alone, you’re part of a like-minded and driven community.
🤖 High-Impact Systems – Your rock-solid systems do the heavy lifting. I've helped you implement tools and templates that save you time, increase profits, and create a seamless experience for both you and your clients. Things run smoothly.
🔓 True Entrepreneur Freedom – Your business serves you. You've escaped endless email. No more late night messages or weekend "emergencies". You're in control.
😎 Total Business Confidence – You know exactly what to do each day. You and your clients are happy. You feel in control, focused, and excited about your business.
Case study:
My business now runs without me

Short video
Meet Benoist. Benoist first reached out to me because his revenue was collapsing and he didn't know why.
He felt like he was constantly "putting out fires" and had no time to look into a problem that seemed to have happened for no reason - he hadn't changed anything.
I did a complete review of his business and quickly spotted the problem: his cart conversion rate was terrible (8%) and his ads guy had switched from optimising for conversions to optimising for clicks.
We completely overhauled the ads strategy to focus on sales, not clicks. We then redesigned his cart experience, adding key credibility indicators and simplifying the process. Additionally, we introduced automated email sequences to both capture and convert new and existing leads.
Cart completion skyrocketed to 92%, and revenue returned to record levels (and growing!). Email became his second biggest revenue channel, overtaking his established eBay store.
After recovering revenue, the real work began.
We realised Benoist had no time because he was doing lots of low-value tasks, like responding to low-leverage emails or packaging all goods for delivery by himself.
I helped Benoist introduce a 3PL to handle packing and delivery. We then introduced systems and training for the other team members to allow them handle almost every part of the business.
Now, Benoist is making more money and working less. He recently told me "I really have the strong feeling I could close my eyes and say to my team "just go for it"", and called me from the top of a mountain where he was taking a week off to go paragliding (for the first time in years!). He now has a business he can truly enjoy.



Hi, I'm John
Time Optimisation Expert

I have been where you are. I set up businesses because I thought I would make way more money and would finally be free.
Well, I made much more money but I didn't really feel free. Almost all of my time was spent working IN the business. It sucked! I was doing the job of 5 people without any of the time off.
While I won multiple awards for my businesses, it felt like something was wrong. I was overworked and overloaded.
Why have a business if you don't have the time to enjoy it?
I decided to overhaul the whole thing and spent a lot of time and money learning about productivity.
Most productivity tips are a waste of time, they try to get you to cram more into the limited time you have. You are already overworked, adding more work 'productively' doesn't really fix the problem.
Eventually after years of trial and error I found the strategies that actually work.
I now run an environmental business, ZeroSmart, working less than 5 hours per week. I helped my friends do the same things with their businesses. My friends told their friends who then started asking for help, and that brought us to here.
I now get to enjoy helping other people to achieve the kind of life I have, to work less and to earn more.
I strongly believe that nobody needs to work more than 20 hours per week. I have helped hundreds of people from countless different kinds of businesses and countries achieve a 20 workweek and I can help you to do it too. Let me show you how to do it too.
Let me show you how to go from Overload To Optimal
Who is this for?
From Overload to Optimal is NOT for you if:
❌ Your revenue is below $150k per year
👉 Start Smart is better for you
❌ You’re so committed to the way you’ve always done things that you’re not willing to make any real changes. You’re only willing to “tweak” what you’re already doing
❌ You want me to run your business for you
❌ You are not willing to accept your responsibility as part of the problem
❌ You’re looking for a quick fix and will quit trying if things don’t work on the first try
❌ You’re not willing to prioritise our work together. You need to trust me that the tasks I assign will reduce your overall time commitment in the long term
❌ You will take "growth" at any cost. You do not value your time, health, or happiness
From Overload to Optimal is for you if:
✅ You run a successful business, but you have hardly any time to enjoy it
✅ You're in a constant state of burnout and recovery. You're always busy
✅ Your business feels like a job and a chore. You want to be able to enjoy what you do
✅ You might know what you should be doing but for whatever reason, don’t always do it
✅ You feel stuck, overwhelmed, or unsure what to do next to improve your business
✅ There is so much to do that you don’t know where to start
✅ You spend most of your time working IN the business
✅ You want to own a business that makes money AND gives you freedom
What you will learn
Elevate Your Earnings, Slash Your Hours
🚀 Productivity
🎯 Focus
💰 Pricing
⛱️ Lifestyle Design
🛠️ Business Systems
⏰ Time Management
🧠 Habits & Mindset
💸 Sales & Negotiation
📣 Marketing
🎨 Content Creation
💬 Communication
👫 Delegation
What is included
Overload to Optimal
🤝
Unlimited 1-to-1 sessions
You will be genuinely listened to, not rushed or given generic advice. Book as much as needed, I am here to fully support you throughout our time
🧑🏻🤝🧑🏾
Private group access
A whole community of successful entrepreneurs like you who are on your side. Sharing tips, progress, support, and working together
🗓️
Custom step-by-step action plans
So you know exactly what you need to do next and how to do it
📜
Comprehensive session summaries
See your business from an objective perspective. 'See the woods through the trees' to make quick progress
🧮
Trusted tools and partners
Access to my lists of trusted tools, freelancers, and companies to outsource to. Never worry about things like accounting again
🧠
Mastermind session access
Monthly themed MasterMinds with other successful entrepreneurs like you to discuss thorny topics and share top tips and solve problems
📬
Unlimited email support
No limit on the number of questions you can ask. I provide full support -always proceed with confidence
📚
All materials and templates
Maximise your productivity with the proven processes, templates, and resources that me and my teams use
🎞️
Session recordings
Lifetime access to your session recordings so you can always review key insights
FAQs
How is it possible that I can work less and make more money?
The reason you have no time is the same reason that stops you from making more money - your systems suck. You are almost certainly spending a lot of time doing low value tasks that make no real difference. Getting the right systems in place reduces the amount of time you need to spend while also making it easier (and better) for customers to work with you. My strategies increase overall efficiency, bringing you both time and money. Within 3 months my average client goes from 60 hour weeks to 20 hour weeks and almost doubles profits. This is all thanks to implementing my effective systems and focusing your time on the things that actually make a difference.
Will this work for my business?
Yes, it will work for you. I have success stories from almost every industry imaginable - from cleaning companies to IFAs, Etsy sellers to coconut product wholesalers, and from coaches to car-repair garages. This will work for you.
How will you help me - what is your style?
I offer a very practical, action-focused, 'blended coaching' approach. I will help you to identify answers yourself and learn how to fix the problem yourself so you don't need me long term, and in the short term I offer direct guidance and step-by-step action plans so you know exactly what you need to do next and how to do it Sessions will be conversational and relaxed. You are talking to somebody who is on your side, a supportive friend. Behind the scenes, I am a science and data driven. I will look into the numbers for you and provide expert insight while helping you to understand the underlying reasons why everything happens
What time are calls?
Most of my clients are in North America and Europe but I have had clients on six continents. No matter your location, I’m here to help you. We usually have calls twice per month, but you can book as often as you like - there is no limit. Usually we speak in the morning according to your time zone and the calls usually last 60 minutes - however, the call length and times can be adapted to suit your needs. I always work directly with you to find a time that will work for us both on a regular basis. You can see my generally available times here: https://calendly.com/johnjdmunn
I'm looking for practical information I can use immediately - will I get that?
Yes, you get a step-by-step action plan after every call. Everything we cover is practical and action focused. You will know exactly what you need to do next and how to do it
I don't have enough time already...how do I find time for coaching?
- We immediately start eliminating lesser priority activities from your schedule so that you open up more time to invest in the activities that make a real difference. - I don't give any tasks without a specific reason. Everything you learn is directly applicable to getting the job done - making you feel more peaceful, confident, and accomplished.
This may be a
business expense
All of my clients have been able to "write off" their work with me as an expense on their taxes (it usually counts as training). Always consult with your accountant, but my team is happy to assist you with this process and provide documentation.

Achieve
50% reduction in your working hours within 90 days
Or receive
Full refund
No questions asked
AND I will work with you for free until you achieve these results


More time. More money. More freedom.
"Within 6 weeks my revenue jumped from $60k to $140k per month and I went from working 65 hours per week to 30 hours per week. Absolutely life changing."
- Pierre Caron
Reclaim your time
Go from Overload to Optimal
Reduce your workweek by 50% within 90 days
What you get:
✅ Unlimited 1-1 sessions
✅ MasterMind access
✅ Group support
✅ A network of other successful entrepreneurs
✅ Our tried and tested templates
✅ My list of trusted tools and partners
✅ All resources you need to reduce your week
✅ No questions asked money-back guarantee
✅ Unlimited email support
✅ Custom step-by-step action plans
✅ Achieve a 20 hour workweek or better
✅ No more bad clients
✅ Freedom to work and travel when you want
✅ Complete control over your schedule
✅ Know exactly what you need to do next
✅ Increased confidence and improved health
✅ Time for your friends, family, and hobbies
✅ Achieve much more in a fraction of the time
✅ No more stress or burnout
✅ Make more money than ever before
Free to apply. 1x short form.

What is the price?
While I have "lite" options available, my most successful clients typically invest around $10,000 over 3 months of working with me (with many choosing to pay upfront for the best value). If paying monthly makes more sense for you, I offer flexible options so I can help you grow your revenue and make this an easy 'yes' that pays for itself. Apply below and let’s find the best fit for you 😊
In 2024 I helped 48 entrepreneurs
Save 58,240 hours of work and make $32,000,000 more


Denis, Canada
Before working with John I felt overwhelmed, I had seen some success with my business but I didn't know what to do next. Within 5 months of working with John I felt confident again - I regained control of my time and increased my income by 7x. I 100% recommend John

Benoist, USA
[After working with John] I really have the strong feeling I could close my eyes and say to my team "just go for it". My team now handles everything.
Now when I check my email it is really relaxing. Everything is answered correctly already, when I wake up everything is already done