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You run a profitable business, but running it kind of sucks

  • The business takes all your time

  • You work with clients you don't like

  • You feel no one else really "gets it"

  • The business is becoming a bit of a drag


I get it. Everybody is excited when they start their business, but after a while running the business can feel like a chore. There is SO much to do - communicating with clients, boring paperwork, managing projects, even just knowing what tasks to do in a day. 

But it doesn't have to be like this.


You don't need to keep going through the cycle of burnout and recovery. You don't need to work with that annoying client. You don't need to spend all of your time at work (or thinking about work!). In fact, there is no need for you to work more than 20 hours per week.

You see, when people start a businesses they build it in a way that looks similar to what they are used to...a job


Most entrepreneurs when they first start haven't actually seen what it is like to be a business owner, they only know what it is like to be an employee. So, unsurprisingly, they build a business that ends up feeling like they are an employee. This comes with all the time demands, the bad clients, and the crap that you tried to escape from in the first place.


You have fallen into the common trap of building a businesses that is more like a job. You didn't really build a business, you accidentally built your own cage.

Well, I'm here to spring you loose. 

I have helped hundreds of entrepreneurs just like you, add millions in revenue to their business, WITHOUT their business feeling like a chore. My clients usually come to me feeling pretty burned out, overloaded, overwhelmed, often unsure whether their business is even worth continuing with. They work ridiculous hours and have no time to themselves to do the things they enjoy. 

Within 90 days, I help to turn it around. Within 90 days, you will be working just 20 hours a week AND you will be making MORE money.

"How is it possible that I can work less and make more money?" you ask. Well, the reason you have no time is the same reason that stops you from making more money - your systems suck. You are almost certainly spending a lot of time doing low value tasks that make no real difference.


Getting the right systems in place reduces the amount of time you need to spend working while also making it easier (and better) for customers to work with you. My strategies increase your overall efficiency, bringing you both more time and more money.

Within 3 months my average client goes from working 60+ hours per week to just 20 hour weeks and almost doubles profits. This is all thanks to implementing my effective systems and focusing your time on the things that actually make a difference.

You have got this far, and yes, you could continue to go it alone…

  • ​But do you want the next years of your business to look like the ones you just had? The overwhelm, the juggling all the priorities, the chaos and unpredictability, the rollercoaster?

  • ​Or, do you want to have a clear roadmap to follow, using proven methods that have helped others just like you scale, alongside a group of other successful entrepreneurs on the same journey alongside you, with guaranteed results?

Let’s look, for example, at how you spend your time. To add millions more in sales, you can’t spend your time jumping between projects, juggling all the balls, never delegating, managing chaos, or having a junior team that can’t deliver independently. It just isn’t possible to scale like that.

Your time, and your behaviour needs to be so much more purposeful. You need to be working in your zone of genius on the things that only you can do.

You need to be able to recognise the things that you are uniquely talented at, that only you can do, the secret sauce behind your business so to speak. And then you need to build an infrastructure, a team, and processes that do the rest. That is where I help.


I have helped hundreds of successful entrepreneurs build that infrastructure, to hire and successfully delegate, to know exactly what they need to do next in order to improve their business and regain their freedom.

You deserve to go beyond "balancing" it all. You deserve to have some time for yourself. You deserve a business that gives you both money and freedom. I will help you to achieve real levels of profit and freedom. I will help you go from Overload to Optimal

Overload to Optimal

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5/5 from 150+ clients

Hi, I'm John

Time Optimisation Expert

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I have been where you are. I set up businesses because I thought I would make way more money and would finally be free.

Well, I made much more money but I didn't really feel free. Almost all of my time was spent working IN the business. It sucked! I was doing the job of 5 people without any of the time off.

I started the world's first brewery to specialise in ancient alcohol, an education company that spanned 7 countries, and even an environmental social enterprise.

While I won multiple awards for my businesses, it felt like something was wrong. I was overworked and overloaded.

Why have a business if you don't have the time to enjoy it?


I decided to overhaul the whole thing and spent a lot of time and money learning about productivity.


Most productivity tips are a waste of time, they try to get you to cram more into the limited time you have. You are already overworked, adding more work 'productively' doesn't really fix the problem.

Eventually after years of trial and error I found the strategies that actually work. 

I now run my environmental business, ZeroSmart, working less than 5 hours per week. I helped my friends do the same things with their businesses. My friends told their friends who then started asking for help, and that brought us to here.

I now get to enjoy helping other people to achieve the kind of life I have, to work less and to earn more. 

I strongly believe that nobody needs to work more than 20 hours per week. I have helped hundreds of people from countless different kinds of businesses and countries achieve a 20 workweek and I can help you to do it too. Let me show you how to do it too.

Let me show you how to go from Overload To Optimal

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Join 300+ 6-figure entrepreneurs
become more productive in just 90 days

Who is this for?

From Overload to Optimal is NOT for you if:

❌ Your revenue is below $150k per year

👉 Start Smart is better for you

❌ You’re so committed to the way you’ve always done things that you’re not willing to make any real changes. You’re only willing to “tweak” what you’re already doing

❌ You want me to run your business for you


❌ You are not willing to accept your responsibility as part of the problem

❌ You’re looking for a quick fix and will quit trying if things don’t work on the first try

❌ You’re not willing to prioritise our work together. You need to trust me that the tasks I assign will reduce your overall time commitment in the long term

❌ You will take "growth" at any cost. You do not value your time, health, or happiness 

From Overload to Optimal is for you if:

✅ You run a successful business, but you have hardly any time to enjoy it

✅ You're in a constant state of burnout and recovery. You're always busy


✅ Your business feels like a job and a chore. You want to be able to enjoy what you do 

✅ You might know what you should be doing but for whatever reason, don’t always do it

✅ You feel stuck, overwhelmed, or unsure what to do next to improve your business


✅ There is so much to do that you don’t know where to start

✅ You spend most of your time working IN the business

✅ You want to own a business that makes money AND gives you freedom

What you will learn

Elevate Your Earnings, Slash Your Hours

🚀 Productivity
🎯 Focus
💰 Pricing
⛱️ Lifestyle Design
🛠️ Business Systems
⏰ Time Management

🧠 Habits & Mindset

💸 Sales & Negotiation

📣 Marketing
🎨 Content Creation

💬 Communication

👫 Delegation

What is included

Overload to Optimal


Unlimited 1-to-1 sessions

You will be genuinely listened to, not rushed or given generic advice. Book as much as needed, I am here to fully support you throughout our time


Private group access

A whole community of successful entrepreneurs like you who are on your side. Sharing tips, progress, support, and working together


Custom step-by-step action plans

So you know exactly what you need to do next and how to do it


Comprehensive session summaries

See your business from an objective perspective. 'See the woods through the trees' to make quick progress


Trusted tools and partners

Access to my lists of trusted tools, freelancers, and companies to outsource to. Never worry about things like accounting again


Mastermind session access

Monthly themed MasterMinds with other successful entrepreneurs like you to discuss thorny topics and share top tips and solve problems


Unlimited email support

No limit on the number of questions you can ask. I provide full support -always proceed with confidence


All materials and templates

Maximise your productivity with the proven processes, templates, and resources that me and my teams use


Session recordings

Lifetime access to your session recordings so you can always review key insights

Case study:

Doubled profits, halved workweek

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Meet Dominic. When we started working together, he was trading time for money in his financial advisory business and to grow he had to add more people to his team.

Because of this, profits were down and people problems were up. He was spending so much time either managing issues in his team, or training junior team members, that he couldn’t step back and look at how to really grow.

We helped him to first get the team culture right. We put in place simple ways to manage his team more efficiently and to match the right people to the right jobs. We removed the need for Dominic to do 'grunt work' - we automated, delegated, and outsourced all of the tasks that he didn't enjoy. Once his team were productive, he could take a step back to look at things more strategically.

From there we helped him map out his future vision, which included building processes and that would support scalability without always having to add team members.

Fast forward, and he has doubled profitability, has an established team who can deliver without him, and has even been able to reduce his time in the business by 23 hours per week to spend more time enjoying life with friends and family (and now living in Bali!)


How is it possible that I can work less and make more money?

The reason you have no time is the same reason that stops you from making more money - your systems suck. You are almost certainly spending a lot of time doing low value tasks that make no real difference. Getting the right systems in place reduces the amount of time you need to spend while also making it easier (and better) for customers to work with you. My strategies increase overall efficiency, bringing you both time and money. ​ Within 3 months my average client goes from 60 hour weeks to 20 hour weeks and almost doubles profits. This is all thanks to implementing my effective systems and focusing your time on the things that actually make a difference.

Will this work for my business?

Yes, it will work for you. I have success stories from almost every industry imaginable - from cleaning companies to IFAs, Etsy sellers to coconut product wholesalers, and from coaches to car-repair garages. This will work for you.

How will you help me - what is your style?

I offer a very practical, action-focused, 'blended coaching' approach. I will help you to identify answers yourself and learn how to fix the problem yourself so you don't need me long term, and in the short term I offer direct guidance and step-by-step action plans so you know exactly what you need to do next and how to do it  ​ Sessions will be conversational and relaxed. You are talking to somebody who is on your side, a supportive friend. Behind the scenes, I am a science and data driven. I will look into the numbers for you and provide expert insight while helping you to understand the underlying reasons why everything happens

What time are calls?

Most of my clients are in North America and Europe but I have had clients on six continents. No matter your location, I’m here to help you.  ​ We usually have calls twice per month, but you can book as often as you like - there is no limit. Usually we speak in the morning according to your time zone and the calls usually last 60 minutes - however, the call length and times can be adapted to suit your needs. ​ I always work directly with you to find a time that will work for us both on a regular basis.  You can see my generally available times here:

I'm looking for practical information I can use immediately - will I get that?

Yes, you get a step-by-step action plan after every call. Everything we cover is practical and action focused. You will know exactly what you need to do next and how to do it

I don't have enough time do I find time for coaching?

- We immediately start eliminating lesser priority activities from your schedule so that you open up more time to invest in the activities that make a real difference. - I don't give any tasks without a specific reason. Everything you learn is directly applicable to getting the job done - making you feel more peaceful, confident, and accomplished.

Top Tip

This may be a business expense

Many business owners and solopreneurs have been able to write off business coaching and online courses as education expenses. Always consult with your accountant, bookkeeper, or tax professional, but we are happy to assist you with this process and provide documentation. 


50% reduction in your working hours within 90 days

Or receive

Full refund

No questions asked

AND I will work with you for free until you achieve these results

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John J D Munn wall of happy clients headshots

More time. More money. More freedom.

"Within 6 weeks my revenue jumped from $60k to $140k per month and I went from working 65 hours per week to 30 hours per week. Absolutely life changing."

- Pierre Caron

Reclaim your time

Go from Overload to Optimal
Reduce your workweek by 50% within 90 days

What you get:

✅ Unlimited 1-1 sessions

✅ MasterMind access

✅ Group support

✅ A network of other successful entrepreneurs

✅ Our tried and tested templates

✅ My list of trusted tools and partners

✅ All resources you need to reduce your week

✅ No questions asked money-back guarantee

✅ Unlimited email support

✅ Custom step-by-step action plans

✅ Achieve a 20 hour workweek or better

✅ No more bad clients

✅ Freedom to work and travel when you want

✅ Complete control over your schedule

✅ Know exactly what you need to do next

✅ Increased confidence and improved health

✅ Time for your friends, family, and hobbies

✅ Achieve much more in a fraction of the time

✅ No more stress or burnout

✅ Make more money than ever before

Investment: $5,997

You can pay in any currency. Payment Plans Available. Includes my full no questions asked money back guarantee.

In 2022 I helped 18 entrepreneurs
Save 21,840 hours of work and make $24m more
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Try before you buy

Need to know more? Not sure which package is right for you? Want to test how well we work together?

Book your 60-minute clarity call today to get your first taste of how coaching can help you get organized, get motivated, and get past the finish line.

Denis Caron of Weekend Publisher

Denis, Canada

Before working with John I felt overwhelmed, I had seen some success with my business but I didn't know what to do next. Within 5 months of working with John I felt confident again - I regained control of my time and increased my income by 7x. If you want to move forward with your business with direction and with clarity then I 100% recommend John


Ray Hylton Jr - professional voice actor

Ray, USA

John is a business mastermind, everything happens for a reason and I am so fortunate to have met him. He cares about his clients’ success, he thinks fast and he knows what he’s talking about. I look forward to tons of future sessions with him!

Dominic Murray of CJ Finances

Dominic, UK

John instantly made a difference in my business. We were already making good money but I was spending all my time working IN the business. John completely overhauled my team, my management, and my processes. I saved 23 hours per week and our profitability doubled. Highly recommend.

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