👋 Hey, I'm John
I work with business owners to build happiness-optimised businesses
Welcome to my corner of the internet!
I'm a business coach that works exclusively with expert-led service businesses (like coaches, doctors, consultants, therapists, and agency owners) who want a simpler, calmer, and more profitable business.
Together, we build a business that makes life happy.
I built my own businesses
I've started, run, and sold businesses myself. And for a while, I did entrepreneurship the way you're apparently "supposed" to: work constantly, say yes to everything, chase growth and fill every spare hour.
It worked.
I also didn't particularly enjoy it.
Eventually I realised that a "successful" business isn't very successful if you don't have the time or headspace to enjoy your life. What is the point of "success" if it makes you miserable?
So I rebuilt the way I worked around a different question: How do I optimise for happiness?
Yeah, money matters, but so does having control of my time. I focus on finding the highest leverage, the few things that deliver big improvements. Today, I run my own business in less than 15 hours per week.
And that's what much of my work with clients comes back to: identifying the small number of things that actually matter in your business and life, doing those exceptionally well, and getting rid of the rest.
Style: friendly but action focused
Sometimes you need a great question that helps you see something differently.
Sometimes you just need someone experienced to say, "Here's what I'd do."
I do both.
My job is to work with you to find which one thing matters most right now and then help you to actually do it.
Our conversations are informal. We laugh. I swear. I'll challenge you when I think you're wrong. But I'll always be firmly in your corner cheering you on.
My style, a short video of real clips
I live my principles
On the personal side, I live in Valencia in Spain.
I enjoy slow mornings, we travel, I take workshops, write poetry, read an unreasonable number of books, play board games and spend a lot of time with the people I care about.
That stuff is not separate from my business.
It's the reason for it.
Horse riding in Kazakhstan
🐨
Visiting my niece (she loves koalas)