😌 Your financial security depends on this
- John J D Munn

- Jan 30, 2024
- 2 min read
What is your number - the amount of cash you need to feel financially secure?
You might have an idea about what that number is now, but when you get there the goalposts will almost certainly move, the number will change.
I have been fortunate enough to meet (and be mentored by) some extremely wealthy people - in some cases, people worth hundreds of millions of dollars - the vast majority had not reached their number.
However, I have met, worked with, and helped other people reach their number.
So, what is the difference between those that reach their number and those that don’t?
In my experience, the difference is not the number they aimed for. The number is somewhat irrelevant. I learned that there is a big difference between being financially secure vs. feeling financially secure.
I used to think the first creates the second, but it rarely does. While feelings can be facts, facts don’t create feelings. If you spend 20+ years worrying about money, it’s going to be hard to stop worrying regardless of how rich you get.
I help people create the facts, to grow a successful business and get into a strong financial position. Even for those that create their facts in other ways, that work often needs to be complimented by coaching and/or therapy to help people adjust to their new lifestyle - to help their feelings catch up with their facts.
The difference between those that reach their number and those that don’t is simple: a self-awareness of what the person is optimising for - money, or happiness.
Much like in business, when you are aware of what you are optimising for it is much easier to take action to achieve your objective. The first step to fixing any problem is building awareness.
ACTION: Define your financial goals beyond numbers
Take time to reflect on what financial security means to you beyond a specific monetary value. Consider aspects such as lifestyle, experiences, and peace of mind. When you cost it out, you will often find your ideal life is much cheaper than you thought. In any case, it is worthwhile to create a list of both financial and non-financial goals that contribute to your overall sense of security.

After a quick Google, I found that my point “Facts don’t create feelings” is similar to
something the commentator Ben Shapiro says. Please do not conflate my point with
that zealot’s bull or misuse
I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-january-31-2024
👋 Want to work together?
When you’re ready, here are 3 ways I can help you:
🔍 Clarity Call - we will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact
👓 StartSmart - Achieve a 6 figure income within 6 months, whether you only have an idea or you have already started your business
🧘 Overload to Optimal - reduce your workweek to 20 hours or less within 90 days while running your 6-8 figure business


