📢 Why I have started posting on LinkedIn

While I am primarily a productivity coach, specialising in helping business owners to work less and make more money thanks to systems, I often help my clients with customer acquisition.

One of the first steps we go through is to analyse the time they spend in the business. We separate time into categories, broadly summarised as working ON the business vs working IN the business.

Shockingly to them, but disquietingly common, we often find that they are spending less than 5% of their time per week on marketing or business development of any kind.

How do you expect to get customers if nobody knows you exist?

Being good is not good enough. You need people to know your offer exists and to trust you enough to give it a go. You need to market yourself more.

I have absolutely fallen foul of this issue myself.

I have extremely good retention. The average in my industry is 50% retention and ~6 month engagement. I have an almost 90% retention, and many of my clients have worked with me for 2 years or more. I find I help effectively right through from idea to ~$10m.

However, I have quite poor leadflow. Not enough people know that I exist. I became complacent.

I started Work Smart Wednesday earlier this year to improve lead conversion. I know that when clients have had their first call with me they are almost certain to continue. This newsletter exists to help people become more comfortable with me, to see how I operate and receive value, so they can confidently book their first session.

I am now ready to add the step before that, to improve my audience’s awareness. I always avoided this step myself as I am well aware of the perils of audience capture.

However, I feel ready to test regular posting on LinkedIn to build awareness while attempting to keep a reasonable level of anonymity. LinkedIn is a still a relatively open platform with good organic reach. I know that I don’t need a large audience to have a very significant leadflow. Quality beats quantity. I am going to test it.

What stage of awareness are your audience at?

How much time do you really spend on marketing? Should you do more?

If you want to follow the LinkedIn journey, you can find me here: https://www.linkedin.com/in/johnjdmunn/

💡 Quote I'm pondering

“The squeaky wheel gets the grease” - USA proverb

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I spent a long time teaching myself to be more assertive. As a Brit, I was brought up in a culture where asking for things directly is frowned upon. This causes issues for everybody involved - other people have no idea how they can best help you, and you are less likely to get what you want.

I believe you often need to be a squeaky wheel to be a good leader as it is your job to highlight and fix issues. If you run a business, you are a leader - do your best to become a good one.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-december-6-2023

👋 Want to work together?

When you’re ready, here are 3 ways I can help you:

🔍 Clarity Call - we will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact

👓 StartSmart - Achieve a 6 figure income within 6 months, whether you only have an idea or you have already started your business

🧘 Overload to Optimal - reduce your workweek to 20 hours or less within 90 days while running your 6/7 figure business