🔓 Twitter secrets become open source

Elon has really tried hard to shake things up. Whether you like him or not, you cannot argue that he doesn’t try to forge his own path.

AI, social media, and search engine algorithms have been notoriously tightly held, with some key players stating that nobody knows how the algorithms work.

Elon recently made the Twitter (AKA ‘X’) algorithm open source. He has let everybody see the code that drives the Twitter algorithm. This is extremely valuable for you if you use ANY social media as you now know exactly how to game the system. I would bet good money that the algorithm on Twitter is likely similar across all social media platforms. When you know what drives virality, you can optimise for it.

Previously nobody really knew what drives the algorithms, people just had best guesses based on their experience. Now people can see for certain and adjust accordingly.

Companies are reacting to this change at different speeds. Around 70% of Calvin Klein's tweets are now questions, but 100% of Ralph Lauren's tweets are statements. What's happening?

Calvin Klein has reacted. You can react right now too.

1 reply is worth 13.5 retweets and 27 likes.

Replies are HUGE. So take heed. Learn from Calvin Klein: “Don't write at the reader. Involve them.”

For non-technies, you can view an overview of the Twitter algorithm here: https://blog.twitter.com/engineering/en_us/topics/open-source/2023/twitter-recommendation-algorithm

For techies, you can view the code etc in more depth here and here on GitHub.

Take these lessons to significantly improve your content across all social media and reap the rewards. Small business can move quickly. Use that advantage now before the big companies can react.

💡 Quote I'm pondering

"It is harder to build a small business than a big business because level 10 talent is only attracted to big opportunities” - Stephen A Schwarzman

Click here to share this quote on Twitter

We recently covered why now is the best time to steal top talent. While it is true that top talent wants top opportunity, talent is increasingly favouring remote working practices. The best companies made in the next 10 years will be remote-first.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-september-20

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