🎥 Sora: ChatGPT creator’s new tool

This thing is incredible. Put simply, Sora turns text prompts into videos.

At the moment the videos are short and can be janky, but this tool only got released 6 days ago (on 15th Feb). The quality is insanely good most of the time and will only get better from here.

While this tool might replace the need for some video creation or editing in the future, I don’t see that happening for a while. ChatGPT has already shown us that even if a tool is extremely useful, adoption is slow.

Sora is more likely to create opportunities for creators to improve efficiency and offer new services for now.

Those that use the tool right now will reap the rewards. It is such a massive step up in technology and a strong advantage to be quick on things like this. Now, you are one of the first people in the world to know about it - you’re there within 6 days!

ACTION: Play around with Sora (30 minutes+)

Test the tool. My favourite use-cases so far have been:

• Short videos for ads

  
  

• “Custom stock” footage (a marketplace to sell pre-generated AI stock footage and/or prompts is inevitable)

  
  

• Product/service/creative project MVPs and testing

  
  

• Resource creation like how-to guides and explainer videos

  
  

• Promo reels for events etc

  
  

• Social media content creation

  
  

• Hundreds of others. Tell me your ideas for how to use Sora. I want new ways to experiment!

  
  

As I mentioned in an earlier edition when giving tips on how best to use ChatGPT, "Once a new technology rolls out, if you're not part of the steamroller, you're part of the road".

The difference in quality after 1 year of improvement in AI videos is mind-blowing 🤯

💡 Quote I'm pondering

"The company that needs a new machine tool, and hasn't bought it yet, is already paying for it" - Charlie Munger

Beware opportunity cost. In my experience, an awareness and focus on opportunity cost is among the biggest things separating successful business owners and small-time entrepreneurs.

As mentioned before here and here.

The tool or service might cost you $1000 now, but not using it might cost you significantly more in the long run.

For the eagle-eyed of you: I have dropped the “click to tweet this quote” thing for now. The juice wasn’t worth the squeeze. I may test it again in future.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-february-21

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