🤨 How I explain complex concepts

Have you ever tried to explain a concept to someone that you know will change their lives, but a few minutes into your explanation you see their eyes glaze over? I know I have.

I am going to show you how to get your point across quickly and simply.

I came across this step-by-step solution to explain complex concepts in a Russell Brunson book I read on a long flight. It quickly became a firm favourite.

Step 1: Introduce What You’re Teaching.

Step 2: Share How You Learned Or Earned It. Tell the STORY about how you learned (your knowledge) or earned (your experience) what you’re about to teach them. This is the step nearly everyone skips.

Step 3: Share The Strategy – This is the WHAT you do. Strategy is an overarching plan or set of goals. Resist getting into specifics until Step 4.

Step 4: Share The Tactics – This is the HOW you do it. Tactics are the specific actions or steps you undertake to accomplish your strategy.

Step 5: Show How It Works For Others – Show them that it doesn’t just work for you, but it works for people just like them. Use a story.

I have introduced this method to many of my clients who provide services such as coaching, courses, or personal training. They always love it. One client who sells courses saw his course completion rate increase almost 30%, and positive reviews and referrals also improved to match.

ACTION: Teach somebody something today using this method (10 minutes)

Call a friend, wrangle a family member, offer help to a client, herd some of your children into a room. Whoever it is, teach them something using this method today. It will help you solidify the concept, practice the method, and develop your skills.

💡 Quote I'm pondering

"Tell me and I forget, show me and I may remember, involve me and I will learn” - Benjamin Franklin

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-march-6-2024

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