🔗 HARO - Great for PR and backlinks

HARO (Help A Reporter Out) is a free tool/email database I use that connects journalists looking for information with sources (me and you!) who can provide relevant answers.

It is great for SEO and backlinks, improving PR and awareness, and building credibility. It will help you get more customers and is often worth it (especially in early stages when you’re doing less than $300k per year).

It is simple - you receive a big list of email enquiries and then reply to the journalists. They feature the best replies in their publication.

Publications range from things like the New York Times and the Guardian to some random person’s niche personal blog.

Want my personal tips to make the most of HARO and to see the template I use when responding to requests? Find it here: https://docs.google.com/document/d/1xZ2ZfZSQE2ZbwCrME--5jsO9l6LubB-nespZM-fBJv4/edit?usp=sharing

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-january-17-2024

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