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While creating a masterpiece is a noble goal, I like to use this piece more as a guide on how to raise quality more generally. Whether that is service quality, product quality, or simply your quality of life. The core principles are the same. Put shortly, you want to increase your output volume and your variance. I will take each in turn. Volume: Most people naturally understand that if they do more stuff, it follows that some of that stuff will be good. By increasing volume

There is a HUGE opportunity for small businesses to steal A+ talent from corporations right now. Corporations are making a massive mistake forcing high-performers back into the office. It is not secret that employees prefer remote work. I won’t bombard you with stats, but a few key insights: Buffer found that 84% of workers prefer remote work to office work. Many are willing to take a significant pay cut in order to work remotely. Contrary to popular opinion, more experience

Most people suck at resting. Not only is taking a break is severely underrated, people are very bad at it. Counterintuitively, taking a break is genuinely one of the most productive things you can do . A lot of people think that 'switching off' is enough. It's not. Let me explain this using an analogy. If you overuse your computer, two things happen. It heats up and the battery gets discharged. Now switching the computer off is good to cool it down, but it does nothing for th

This may appear as a counterpoint to the above at first, but I promise it isn’t. With many things in business, you should keep going. But there is a time to call it a day. Projects or ideas can quickly become a financial black hole if you let them. It can be difficult to give up on something that you think should work, or that you are passionate about, or that you have spent lots of money on. Just because you have spent $500 on conference tickets doesn’t mean you should go. J

One of the things I see a lot of clients do is to pump lots of money into some kind of promotion that is not converting or leading to retention. Whether it is an ad campaign, a giveaway, or even their website, people often believe if they just reach more people then it will all work out. There is some truth to this, if you reach more people then you probably will get more customers. At a basic level, new customers = number of people aware of your solution - (minus) number of

You currently receive these emails via Mailerlite, an email service I am very happy with. Mailerlite is cheap, has great deliverability, and great features. So why am I switching?  A. 🔍 Substack has discoverability More than 40% of all new free subscriptions and around 20% of paid subscriptions to Substacks come from Substack itself. The platform is heavily optimised for getting readers of one newsletter to sign up for your newsletter too. Those readers also tend to engage

This article from the New Yorker is a masterpiece at underscoring the real value of coaching. Arguably more importantly, it highlights how a coach isn't some fancy commodity that other people should have but something that can help everybody in all businesses and professions. When I first read this article it shifted my perspective slightly on coaching overall - the coach doesn't need to know everything, the coach doesn't need to be smarter than you. Many people know things

People often assume that they will be happier if they just made more money. As Alex Hormozi once said, " Money only solves money problems, then you are left with problems that money cannot solve ".  I have met and worked with plenty of extremely rich people, including a private equity and hedge fund billionaire, but I have never met somebody who reached their 'number'. Money can become a prison, a perpetual need for growth that shackles you to work.  This article helps keep

I am a fan of poetry. Not only do you find absolute gems of wisdom written exceptionally well, but poetry is a masterclass in copywriting - how to say more in less. I have written poetry under a pseudonym for a long time and enjoy it immensely. I recently rediscovered this poem, one of my Mum's favourites, and thought it worthwhile to share with you all. Dust if you must, by Rose Milligan Dust if you must, but wouldn’t it be better To paint a picture, or write a letter, Bake

Threads is a new social media platform launched by Meta (the company that owns Facebook, Instagram, and WhatsApp). Threads is practically a carbon copy of Twitter. However, just five days after the launch, the app reached 100 million downloads and became the fastest-growing app ever — even breaking ChatGPT's recent record of users in two months. The key question: Should you join Threads? Will it benefit your business?There is often a HUGE advantage to being an early first

While we are talking about social media, it is important to mention the often overlooked dangers associated with building an audience.  This article from Gurwinder has changed many minds of both my friends and clients. It is a big part of the reason why I do not care to build a large audience and I avoid appearing in face-first media. To me, fame seems like a prison, an erosion of freedom, I strongly wish to avoid - particularly if your face is recognisable.  While there are