🏴‍☠️ Steal this sales sequence

As mentioned in the previous point, it takes an average of 20 sales emails to your audience to sell them on something.

Here’s a 2-part strategy and full automatable 20-email sequence anyone can implement to increase their sales.

While different leads should be treated differently, a former client is quite different to someone who signed up to your email list, this sequence is a good (albeit generic) starting point.

Let’s dive in.

Part 1: 100% Education

These emails are intended to do 2 very specific things:

• Show the customer you are the right person to help them.

  
  

• Remind them you have a product/service for sale.

These emails should be 99% free value + 1% “Oh, by the way, you can sign up here” CTA at the end.

Except for the very first email—which sets the frame for what your offer is.

• Email #1: Plain Pitch. “Here’s what I have for sale, here’s what problem it solves, here’s how you can buy it.”

  
  

• Email #2: Who This Is For. “Here are the 3 archetypes of people I believe I can help most—and why. Which one are you?”

  
  

• Email #3: 10 Biggest Problems. “I know what your biggest problems are. I know why you’re experiencing them. I know what you’ve tried in the past to solve or overcome them. Here’s why those things didn’t work—and here’s why my approach is different.”

  
  

• Email #4: 3 Desired Outcomes. “I know the Top 3 outcomes you want. I know why these 3 outcomes are the ones you value more than all the others. I know because these were the outcomes I wanted when I was in your shoes. Here’s how I can help you get there.”

  
  

• Email #5: My Story. “I used to be exactly where you are now. Here were my problems. Here were the outcomes I wanted. Here’s what I tried and why it didn’t work. Here’s what changed. And here’s where I am today. Now, I’d like to help you do the same.”

  
  

• Email #6: Stop/Start. “Here are the things you’re probably trying right now to solve this on your own. STOP. Here’s why those aren’t working. Instead, START doing this—it’ll have a much bigger impact. And by the way, this is what I help you do.”

  
  

• Email #7: Myths. “Here are the faulty beliefs most people have when they set out to solve these problems/achieve these outcomes. Here’s why those beliefs are faulty. And here’s some mental reframes so you can think about this the right way.”

  
  

• Email #8: Quick Tips. “Let’s say you want to do this on your own. That’s fine. To help you, here are some tips I would give anyone struggling with these problems/trying to unlock these outcomes—and here’s how to quickly implement them into your life.”

  
  

• Email #9: Mistakes. “Ah, but here are the mistakes most people make when they set out to do this on their own. Here’s why those mistakes happen. By the way, I can help you avoid these mistakes.”

  
  

• Email #10: Templates. “I wanted to share this with you… it’s my favorite template for quickly and easily solving this specific problem. Oh, and by the way, I give you tons of these templates in my product/service.”

Part 2: 100% Sales

The second part of this 20-email sequence are emails intended to do the opposite of the first 10 emails.

You’ve given them a TON of free value. So here, you SHOULD hard pitch people on your list.

And the goal should be:

• Buy

• Or Unsubscribe

You do not want people sitting on your list doing nothing, the quality of the lead will start to decay. They will start to get frustrated with your content and stop opening email or start marking you as spam, which affects your ability to reach new people who are interested high quality leads. Move them through, or move them off.

So this second sequence is a good way of figuring out who is actually going to grow with you, and who was never going to grow in the first place.

• Email #11: Everything That’s Included. “Here’s how my product/service is structured. Here’s everything you get.”

  
  

• Email #12: Bonuses. “But that’s not all. When you join, you also get these 3 bonuses.”

  
  

• Email #13: Testimonial Roundup. “Want proof? Look at all the people I’ve worked with who have been successful! Chances are, you resonate with one of their stories.”

  
  

• Email #14: Where Will You Be 1 Year From Now? “Ask yourself a quick question: where will you be 1 year from now if you don’t take action? Compared to… where will you be if you DO? If you know a year from now you’ll be disappointed if you don’t make any progress, then let’s avoid that path. Here’s how I can help.”

  
  

• Email #15: Testimonial Deep Dive. “Here’s 1 student in particular. Here’s their full Zero to Hero journey. This could be you.”

  
  

• Email #16: The Tale of 2 Archetypes. “Here’s a quick story of 2 different types of people. 1 of them took action. The other didn’t. Here’s where they both ended up. Which one are you going to be?”

  
  

• Email #17: What Has You On The Fence Survey. “Real quick, would you mind letting me know what has you on the fence? Which of the following 3 options is it? Time? Not sure if you’re ready? Or cost? Let me know so I can help find a solution.”

  
  

• Email #18: Behind The Scenes Look. “Just so you know everything you’re getting, here’s a sneak peek at the first couple lessons/modules/resources. Let me walk you through it so you know what you’re stepping into.”

  
  

• Email #19: Disappearing Bonus or reverse discount. “Let’s sweeten the deal. If you take action in the next 48 hours, I’ll also throw in this other bonus worth $ X OR the price is currently $ X but I am raising it in 48 hours. After 48 hours, this goes away.”

  
  

• Email #20: Last chance “Your time to get the bonus is almost up. Use it now or lose it forever. This will be your last chance before I stop regularly contacting you, it is now or never.”

Found this useful? Check out this month’s bonus outlined below.

Ship 30 in 30 email sequence screenshot

🆕 This month’s resource for referrals has been updated - you can now earn my template “Warm Outreach Scripts, Sequences, and Examples”.

🎁 Receive rewards for referring your friends 🎁

1. 📩 A document outlining exactly what to say, when, and to which kind of lead (e.g. past customer, lead magnet signup, friends and family, etc).Includes full sequences plus real examples that I or my clients have successfully used and proven.

   
   

2. This custom template is not sold anywhere, you can only get it by sending Work Smart Wednesday to your friend. I rotate these templates monthly. This template is only available in September.

   
   

Refer a friend

Screenshot from my warm outreach scripts sequences and examples templates

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-september-11

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