💡 Quote I'm pondering

"Situations can initially be perceived as zero-sum are actually win-wins when you expand the horizon.For example, talented people are attracted to those who care about them. When you help someone get promoted out of your team, it’s a short-term loss, but it’s a clear long term gain. It’s easier to attract people, because word gets around that your philosophy is to help people” - Chris Granger

The same is true for your business. When you zoom out (here is how to zoom out) you often see that the best strategy is to be kind and helpful, even when it doesn’t lead to immediate gains.

When you treat someone well - an acquaintance, a departing employee, a client - then the temporary loss can be far outweighed by the tailing opportunity.

This is the principle we employed when we introduced the loss leading offer I talked about above, by “zooming out” we could see that the “loss” in the short term was far outweighed by the gain. Happier customers, more referrals, better retention, more profit.

It looks like a no-brainer when someone points it out to you, but I’d bet good money that there are equally big opportunities in your business that you miss as you are too close to the problem. We all benefit from having an external pair of expert eyes.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-may-7-2025

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