💡 Quote I'm pondering
- John J D Munn
- May 20
- 1 min read
"A bird in the hand is worth two in the bush” - Proverb
It is simpler and more profitable to capitalise on your existing opportunities than it is to create or chase new ones.
This is something I see entrepreneurs get wrong ALL THE TIME.
They chase new clients, when retaining their current clients would be far easier and more profitable.
They put off improvements to wait until their plans are perfect. Plans are never perfect, get it done now.
They ignore their email list to focus on building a bigger audience. Most influencers are broke. You want customers, not followers.
They obsess over launching a new product or offer while neglecting the one that already works. Double down on what works.
They delay follow-ups with leads who’ve shown interest while spending hours creating new content to “attract” more leads.
I’m only human and I also sometimes catch myself looking enviously at a shiny new thing. I know better, I remind myself about the birds.
I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-may-21-2025
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