🛠️ New free tool I am using

YouForm - the tool I now use for lead magnet quizzes.

Over the last year or so I have had a lot of people coming to me who know they need help, but not why they need help. They know that they are overwhelmed by their business, but they aren’t sure why they feel overwhelmed or why their productivity is lacking. As I always say, awareness is the first step towards a solution (1, 2, 3).

So I made a quiz to help people identify their productivity problem.

Making the quiz was harder and took longer than I expected. The tools out there sucked. Google forms didn’t allow adequate quiz functionality. Other software like Typeform costs £250+ per year.

After research, I landed on YouForm. I’ve been impressed.

The software is easy to use, very customisable, and with great customer service (the team replied to my email question within 4 minutes).

If you’re going to make a quiz for your business, I recommend you check out YouForm.

YouForm quiz building software screenshot of dashboard creation UI

P.s. help people feel why they need your help. Help them identify the symptoms of their problem and to feel the feelings attached to both their negative current situation and their positive potential future.

I built my Work Smart Scorecard to help potential clients to self-diagnose and to feel the difference between their current reality vs their potential improved life. You can help your clients feel why they need your help through things like quizzes, lead magnets, podcast episodes, or social media content.

There is a difference between your clients knowing they need help, and them feeling ready to accept that help.

💡 Quote I'm pondering

"Effective communication is 20% what you know and 80% how you feel about what you know." - Jim Rohn

The emotion behind the message is almost always the most important thing.

I teach my clients to address emotions first using the LATTE method, and always make sure to pique emotions at the start and end of my calls. What people know is equally important as what they feel about what they know.

Consider the emotional impact of your processes and messages, it is 80% of the battle.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-march-12-2025

👋 Want to work together?

When you’re ready, here are 2 ways I can help you:

🧩 Your Work Smart Scorecard - what is holding you back? - Fill in this quick quiz to easily see what your productivity problem is. Clearly identify what you need to focus on to improve your life and business.

🔍 Clarity Call - We will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact.

💡 Want more from me? Find more on my LinkedIn profile.

🎯If you found this useful, don’t stop here. Sign up for Work Smart Wednesday and get smarter work tips every week.