😠➡️🤑 How we turned a recurring problem into an extra $3k profit per customer

Calvin had a problem: his client hadn’t done the work required of them for an event happening at the weekend and Calvin was concerned (and frustrated) that their failures may ruin his ability to deliver on his promises.

In a short conversation together, we uncovered why his client hadn’t held up their side of the bargain and we then built upon that insight to adapt our offer. This offer adaptation has since gone on to help us add $3k profit per customer.

You can watch the 20 minute clip from our session below.

Alternatively, I have also provided a short written overview of the key points:

• Calvin’s client needed to make sure the premises was fit for the event Calvin was going to run for the client. This was clearly communicated and a deadline given.

  
  

• Unfortunately, Calvin didn’t assign a consequence for failure. There was no penalty or reward of any kind to incentivise the client to actually do the assigned task. The client (correctly) assumed Calvin would do that task anyway, so why should they bother?

  
  

• This kind of situation kept happening with multiple different clients. Calvin regularly had to rush around last minute to fix problems that never should have existed. This was stressful.

  
  

• We changed the process slightly to clearly communicate a consequence in the case of clients failing to perform their duties. Outside of this clip, we also discussed how to communicate this change clearly and in a way that keeps clients happy (to help clients see why it is valuable for them).

  • Since implementing, we have seen that clients didn’t mind this change at all and they were actually happy that it was clearly communicated and support was given. People tend to respect being held accountable for things they know they should do.

    
    

• We delved deeper into this issue, and realised it made sense to further identify these client responsibilities and include some of them in our offer. We worked on better identifying the problems clients had so we could improve our solution. Calvin had the answers, he just needed to be asked the right questions.

  
  

• We split these responsibilities into high profit and low profit potential. Later (not in clip) we also discussed the perceived value of solving each responsibility. Considering responsibilities and profit potential is a valuable exercise for any business to determine whether you want to provide a particular element of the offer. This alone often makes results delivery easier and more profitable.

  
  

• We introduced policies to encourage clients to take on the responsibilities that had low profit potential. We created detailed guides to help them do these tasks (guides are low cost to us, high value help for client).

  
  

• We incorporated the high profit potential responsibilities into our offer, some as part of the core offer and some as upsells. We modified the process to include a needs assessment and demos for the upsells.

  
  

• Not only did this eradicate a stressful recurring problem, clients now do fulfil their responsibilities, but by delving deeper and identifying the problems we created custom solutions that have enhanced our offer. These small tweaks to our offer have added an average $3k extra profit per client in the 4 weeks since then.

It is important to note that Calvin and I have been working together for a while now, and you can see that over time he has developed a good understanding of more complex topics like systems and leveraging collaborations, so we do breeze over some more technical aspects in this call. Nonetheless, it gives you a good idea of what sessions are like and a good insight into solving this particular problem.

⏳ Last Chance ⏳Deadline for bonuses is midnight tonight

As I mentioned in my last email, I am running a limited-time offer. Until the end of July only, you can book a place on my “Profitable Proposal Programme”.

The programme will help you to significantly improve your offer so it becomes much more valuable and much easier to sell. You will have a super clear outline of your offer so you know exactly what is included and exactly how to sell your offer without feeling salesy.

Imagine your clients following up with you, desperate to buy your offer.

You will come away confident that your offer rocks and that people will be excited to buy it. I will even help you launch the new and improved offer.

You get:

• Expert support to create a winning offer

  
  

• A complete clarity offer audit. Know EXACTLY what to include and why (worth £197)

  
  

• 3 live sessions to work on your offer and launch the new offer (worth £591)

  
  

• Asynchronous support to implement and successfully launch (worth £397)

  
  

If you buy before 23:59 TONIGHT (Wednesday 24th July), you also get:

• Proposals template library - see other winning proposals (worth £99)

  
  

• Warm outreach scripts and sequence - easy launch (worth £199)

  
  

• Client onboarding checklist - create a kickass onboarding experience (worth £99)

  
  

• The price and mindset masterguide: Know how to raise your prices with confidence both now and in the future (worth £199)

  
  

Total value: £1,781

One time price: £597

On top of all this, you get my $5k guarantee. If you don’t start to make an extra $5k profit per month ($60,000 per year, 100x your investment) within 90 days from the work we do together then I will not only give you all of your money back, I will also work with you for free until you are on tracking to make that extra $5k per month.

I do not know when I will run this offer again (if ever!). If you want to create a winning offer so you can decrease your stress and increase your income, reserve your place now here.

I have actually already had some sessions with people who bought this offer after my email last week. Below are two short clips from my session on Monday with Kenny, an automation consultant, including us discussing his offer:

(2 mins)

(2 mins)

If you want to create and launch a winning offer for your service-based business, invest in your place on the Profitable Proposals Programme here now.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-july-24-2024

👋 Want to work together?

When you’re ready, here are 2 ways I can help you:

🔍 Clarity Call - We will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact

🧩 Are we a good fit together? - See whether you and I are a good fit together by answering this short quiz. You will immediately see whether or not we are a good fit, and receive a personalised answer for what the next best step will be for you based on your answers.

🆕 This month’s resource for referrals has been updated - you can now earn my template “Easy Offers Summary Table”.

🎁 Receive rewards for referring your friends 🎁

1. 📩 A simple table to outline and improve your offers. This template is not sold anywhere, and is only normally available to those that work with me 1:1. I rotate these templates monthly. This template is only available in July.

Refer a friend