🧪 Controversial new tool I have been testing

RB2B identifies individuals who visit your website. Without them filling in any kind of form or anything, RB2B will identify the person and send you their full name, their email address, and their LinkedIn profile.

It is certainly ethically questionable, but it is legal in the USA. Companies in other countries can use the tool, but RB2B only identifies US-based individuals.

I recently tested it.

Before testing it, I listened to the founder describe exactly how it works in an interesting podcast episode. You can find that podcast here: https://www.podbean.com/ea/dir-5ie9e-141b5d39

Put simply, it uses heaps of data to cross-reference individuals details and de-anonymises you.

RB2B is primarily for service businesses, but the same company runs an ecommerce-focused version called Retention.com.

Long story short, I can absolutely see how these tools would be useful. This can add a huge number of leads and ridiculous amounts of revenue to a business. I did get some leads from RB2B, and the quality was good, but it turned out that the RB2B tool only worked when a leads refreshed the website. The tool didn’t work properly. Allegedly this was an unknown bug on their side that only affects Wix websites, but I cannot say for sure.

Is the tool worth using? I would say that if you’re comfortable with the questionable ethical position then it is absolutely worth testing if most of your traffic is US-based. I can see how this can be used more ethically, not spamming people for a start, but it isn’t for me. However, I cannot say for sure that the tool will work consistently as the code didn’t work properly with my website. It is a free trial and only took me 8 minutes to set up, so I would recommend giving it a shot.

Bit of an anti-climax to this one, but please do let me know if you test the tool and it works for you.

Screenshot from my RB2B

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