📺 An ad I enjoyed this week

This ad was sent to me by a friend and fellow entrepreneur, Charlotte. A short watch (2 mins), but worth it.

I like it for two main reasons:

1. It uses humour to engage. This ad is so good it is like native content, increasing the desire to engage and share. Though that might not be what made it go viral…

   
   

2. It really helps the customer to self-diagnose. Often, people don’t actually know they have a problem. This ad gives examples of the pain their solution solves.

Now, the important question: was this advert good?

I enjoyed it, yes, but that doesn’t mean it was necessarily a good advert. A good advert delivers on its objectives.

I don’t have inside knowledge on what the objective of this ad was, but if it was brand awareness then it has done fantastically (>2.2m YT views, millions of impressions across other channels) and I certainly know of the teamwork.com brand now when I didn’t before (though I have still never used it!).

However, if the objectives were to convert people into users then experience suggests it might not have been particularly effective. I couldn’t know for sure without seeing the data, but even after seeing the ad a few times I am not really sure on exactly what teamwork.com does. I believe it is software, but in all honesty I have a bit of software fatigue with so many options existing - I need them to show me why they’re different. There is no display of what it looks like, or how specifically it can help me.

Either way, it has got me talking about it so that is some kind of win for them. If you have used Teamwork.com I would be keen to hear what it actually is and whether it is worth my testing out some time! Let me know :)

If you haven’t used it, then I hope you have some small takeaways to keep in mind for your own ads. My takeaway? Help people to see the symptoms of their problems for awareness, AND how you specifically solve those problems for conversion.

In context of my services, I solve many of the problems alluded to in the ad. For example, how to deal with bad clients. But my solution is focused on regaining your time without you sacrificing profit, personalised to your business, and provided on a 1:1 basis with unlimited sessions…

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-july-10-2024

👋 Want to work together?

When you’re ready, here are 2 ways I can help you:

🔍 Clarity Call - We will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact

🧩 Are we a good fit together? - See whether you and I are a good fit together by answering this short quiz. You will immediately see whether or not we are a good fit, and receive a personalised answer for what the next best step will be for you based on your answers.

💡 Want more from me? Find more on my LinkedIn profile.

🎯If you found this useful, don’t stop here. Sign up for Work Smart Wednesday and get smarter work tips every week.