🖥️ 3 tools to improve your website

I often get asked how to optimise websites. Firstly, we need to define optimal (more on that in the next point below in this email). Secondly, we need to know what the current situation actually is so we can figure out what we need to do.

While most people are aware of tools like Google Analytics or PageSpeed Insights that give you some important data, but not many people use heatmaps or clickmaps.

Heatmaps and clickmaps show you extremely valuable information on exactly how real users use your website. They take live recordings of real users using your website that you can watch, and they aggregate the data to show you what people click on and what people are interested in.

There are 3 main tools you can use, each have free options and give you heatmaps and clickmaps. MouseFlow, HotJar, and Microsoft Clarity. Personally, I tend to prefer Mouseflow. Microsoft Clarity is the “most free” of them all though. All 3 are good.

If you are having troubles with your website conversion and you aren’t sure why, I strongly recommend that you add one of these three tools to the page so you can more clearly see exactly what the problem is.

If you need extra help fixing the problem, get in touch and I will be happy to help you.

A heatmap (left) and a clickmap (right). They look scarier than they are. Broadly speaking, red = good

P.s. want some general best practices for designing your website pages? This is my favourite guide to building great landing pages.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-may-29-2024

👋 Want to work together?

When you’re ready, here are 3 ways I can help you:

🆓🔍 FREE Clarity Call (only 1x available per week) - we will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact

🔍 Clarity Call - Paid. We will discuss your situation and create a step-by-step action plan together so you know exactly what you need to do next for maximum impact

🧩 Are we a good fit together? - See whether you and I are a good fit together by answering this short quiz. You will immediately see whether or not we are a good fit, and receive a personalised answer for what the next best step will be for you based on your answers.

💡 Want more from me? Find more on my LinkedIn profile.

🎯If you found this useful, don’t stop here. Sign up for Work Smart Wednesday and get smarter work tips every week.