Case study:
"I can now enjoy my success. My business now runs without me"
Benoist
Benoist "Revenue went up and now I can close my eyes and say to my team 'just go for it'"
Meet Benoist. Benoist felt like he was constantly putting out fires and had no time to think, let alone act, on things important to the business.
He was wondering whether this was "success", and whether it was worth it. He worked long and hard hours and had hardly any time to enjoy for himself or his family.
Benoist was so busy working IN the business that he no time to lead it.
Rather than leading the business he was answering emails, packing products, or managing meetings. This was not only a bad use of his expert time, it also made him miserable. Despite the money he made and what people told him, it sure didn't feel like success.
The first thing I helped him with was freeing him from the tasks he hated - email was eliminated from his schedule, I set up a 3PL to handle packing and delivery, and I created systems for his team so they could better handle every other part of the business.
What happened next surprised him: he started making more money. The system was cleaner and running more efficiently - best of all it no longer relied on him. The business could breathe again, and so could he.
Benoist called me from the the top of a mountain where he was taking a week off to go paragliding (for the first time in years!) to tell me "I really have the strong feeling I could close my eyes and say to my time 'just go for it'". He finally has a business he can truly enjoy.
Join 200+ entrepreneurs
get absolute control of your time
Your current situation
🎢 A Business That Depends Too Much on You – Things are only done right if you do them yourself. You feel like the bottleneck, and taking time off feels risky because the business might fail without you.
🔥 Constant Interruptions & Reactive Workdays – Emails, messages, meetings, and constant fires keep pulling you back in. You rarely get uninterrupted time to think, lead, or improve the business because you are constantly responding.
🧠 Too Much Living in Your Head – Key decisions, client context, processes, and standards all live in your brain. Your team cannot operate confidently without asking you, which means you stay stuck.
🛠️ Few Systems, Poor Documentation, No Clear Ownership – Onboarding, delivery, communication, follow-up, and admin are inconsistent or overly reliant on memory. There are few reliable systems, SOPs, or clear responsibilities, so everything feels harder than it should.
🤹♂️ Weak Support – You may already have a VA, contractors, or staff, but they are not taking enough off your plate. Roles are unclear, handoffs are messy, and you do not fully trust others to deliver at the standard you want.
🌀 A Business That Works, Kind Of... – From the outside, things may look fine. You have clients and revenue. But behind the scenes, the business feels heavy, overcomplicated, and too dependent on you. You want more freedom, shorter workdays, and the ability to step back without it all falling apart.
Your life in 90 days
Thanks to working with John J D Munn...
🧘♂️ Free from Founder Dependence – You are no longer the bottleneck that every decision has to squeeze through. The business can operate with less of your direct involvement, which means fewer emergencies and far less pressure on you personally.
👥 A Team That Actually Takes Work Off Your Plate – Roles are clearer, delegation is stronger, and support people know what they are responsible for. Instead of everything bouncing back to you, work gets handled properly without constant chasing, checking, or rescuing.
✅ An Operating System, Not Just Good Intentions – The business now runs on clearer workflows, documented processes, communication standards, and defined ownership. The important things no longer rely on memory, guesswork, or you stepping in at the last minute.
🏖️ Less Noise, Fewer Interruptions, Better Focus – Your inbox is lighter, client communication is cleaner, and your day is no longer ruled by constant notifications, calls, or small problems. You have more uninterrupted time to think, lead, and do your best work (or to enjoy the beach!).
🌞 A Calendar Built for Freedom – You now have a calmer schedule, stronger boundaries, and a business designed to support shorter workdays, protected deep work, and genuine time off without everything falling apart.
😎 A Business That Finally Fits Your Life – In just 21 days you have shifted from being the bottleneck to being the leader. The business feels lighter, cleaner, and far less dependent on you, giving you more freedom, more control, and a business you actually want to keep building.
Hi, I'm John
Happiness-first business coach
Me winning the UK National Start Up Awards
My clients building happiness-first businesses
Me in Valencia 🇪🇸. Living and working remotely. Wealthy, happy, free 🕊️
I met miserable success.
One of my early mentors was an extremely wealthy investor. Tens - if not hundreds - of millions in the bank. The best thing he taught me was what not to do.
At the time I was building a “successful” business. I worked crazy hours. I won awards. I achieved things I was proud of.
I was sure happiness was around the corner.
But then I started to truly see my mentor, and where my life was heading.
-
That guy was 100 steps ahead of me, but he was miserable.
-
He had achieved the things I wanted, but he was miserable.
-
He lived the life I dreamed of, but he was miserable.
I realised my prize for continuing with all the hard work was very likely to be misery.
Misery doesn’t seem like success to me. I needed to readjust.
Instead of chasing miserable success I looked into why he was miserable and reverse engineered my own systems to maximise for happiness.
-
He was miserable because he worked all the time, so I became ruthlessly productive and cut my time available for work to less than 20 hours per week.
-
He was miserable because he only travelled for work and never took the time to see places. So I started to travel for pleasure only and to “slow down” when there.
-
He was miserable because he had a poor relationship with his family and friends, so I shifted my priorities to put those relationships first.
-
He was miserable because he felt everything had to maximised and efficient. So I embraced imperfection.
It worked. I genuinely feel I am the happiest person I have ever met. To me, happiness is success.
I want you to ask yourself: “Am I chasing miserable success right now?”.
Ultimately, there is little point in having money if you don't get to enjoy it and you can never be there for your family because of work.
We often build our businesses to look like mega corporations, when what we really want is something small and easy that gives us more money and more free time.
You don’t have to chase “miserable success”, more and more people are choosing to optimise for “happiness success” instead and you can do the same.
I wish someone had shown me the difference earlier, so I’m paying it forward now. Let's build a business that doesn't just make you a millionaire, it also lets you live like one.
Who is this for?
The 21 day turnaround is NOT for you if:
❌ You want to be a billionaire. I build happy millionaires who know that time is as important as money.
❌ You want me to run your business for you
❌ You refuse to delegate or trust anyone else
❌ You are not ready to face the real reasons your business feels heavy
❌ You’re not willing to prioritise our work together. You need to trust me that the tasks I assign are assigned for a reason and will help
❌ You will take "growth" at any cost. You do not value your time, health, or happiness
The 21 day turnaround is for you if:
✅ Your coaching or agency business already makes money, but depends too much on you
✅ You want more freedom, not more hustle
✅ You are willing to simplify, delegate, and make decisions quickly
✅ You know that if your business is going to change, your availability, client rules, and ways of working may need to change too
✅ You want to be able to enjoy what you do
✅ You value speed and directness
✅ You want to own a business that makes money AND gives you freedom
What is included
Start Smart
🤝
Unlimited 1-to-1 sessions
I will fly out to wherever you are and we will have 21 days of unlimited 1:1 support for you and your team
(and 6 months of unlimited remote support after).
📚
All materials and templates
My plug and play proven templates, processes, and resources that me and my teams use to work smart.
🗓️
Founder dependency audit
A complete diagnosis on where the business is bottlenecked, and a complete role and responsibility redesign so things can flow freely.
🌞
Custom freedom plan
Routines, workflows, systems, and structures to make sure you have both time and money.
🧑🏻🤝🧑🏾
Private group access
A whole community of successful entrepreneurs like you who are on your side. Sharing tips, progress, support, and working together.
🧮
Trusted tools and partners
Access to my lists of trusted tools, softwares, and companies to outsource to. Never worry about things like accounting again.
FAQs
Will this work for my business?
My systems work best for professional-service businesses like coaches and agencies.
How is it possible that I can work less and make more money?
The reason you have no time is the same reason that stops you from making more money - your systems suck. You are almost certainly spending a lot of time doing low value tasks that make no real difference. Getting the right systems in place reduces the amount of time you need to spend while also making it easier (and better) for customers to work with you. My strategies increase overall efficiency, bringing you both time and money. Within 3 months my average client goes from 60 hour weeks to 20 hour weeks and almost doubles profits. This is all thanks to implementing my effective systems and focusing your time on the things that actually make a difference.
How will you help me - what is your style?
I offer a very practical, action-focused, 'blended coaching' approach. I will help you to identify answers yourself and learn how to fix the problem yourself so you don't need me long term, and in the short term I offer direct guidance and step-by-step action plans so you know exactly what you need to do next and how to do it Sessions will be conversational and relaxed. You are talking to somebody who is on your side, a supportive friend. Behind the scenes, I am a science and data driven. I will look into the numbers for you and provide expert insight while helping you to understand the underlying reasons why everything happens
When and where are calls?
I will fly out to wherever you are and we will work together in person for the first 21 days. Alternatively, we can meet in a location of your choosing. No fees for travel. I will work with you 1:1 and I am happy to have sessions directly with your team. After these 21 days, you will have unlimited access to sessions with me to fine-tune things with me should it be needed. Sessions are booked via Calendly. Most of my clients are in North America and Europe but I have had clients on six continents. No matter your location, I’m here to help you.
How is payment handled?
Payment is made 50% up front and 50% on delivery (after 30 days).
Payments are made by bank transfer or Stripe (additional fees applicable when paying by Stripe).
I don't have enough time already...how do I find time for coaching?
We immediately start eliminating lesser priority activities from your schedule so that you open up more time to invest in the activities that make a real difference. I don't give any tasks without a specific reason. Everything you learn is directly applicable to getting the job done - making you feel more peaceful, confident, and accomplished.
This may be a
business expense
All of my clients have been able to "write off" their work with me as an expense on their taxes (it usually counts as training). Always consult with your accountant, but my team is happy to assist you with this process and provide documentation.
More time. More money. More freedom.
"It was amazing to see the business running smoothly while I was away. I actually felt relaxed while away for the first time I can remember since I started the business"
- Stevie Arnoldi, SEA Studios
The 21 Day Turnaround
Own a business that finally lets you live like a millionaire
What you get:
✅ Unlimited 1-1 sessions
✅ MasterMind access
✅ Group support
✅ A network of other successful entrepreneurs
✅ Our tried and tested templates
✅ My list of trusted tools and partners
✅ All resources you need to reduce your week
✅ Clarity on what not to do
✅ Unlimited email support
✅ Custom step-by-step action plans
✅ Achieve 6 figure revenue within 6 months
✅ Work 20 hours per week or less
✅ Know exactly what you need to do next
✅ Avoid bad clients and timewasters
✅ Freedom to work and travel when you want
✅ Complete control over your schedule
✅ Achieve much more in a fraction of the time
✅ Time for your friends, family, and hobbies
✅ No more stress or burnout
✅ Make more money than ever before
Free to apply. 1x short form.
I want this. What happens next?
1. Apply at the link below.
2. If eligible, you will be invited to a short call to check that we are a good fit together.
3. If accepted, you will be sent a link to pay 50% (£25,000) up front with the remainder due on delivery. Onboarding triggers on initial payment.
Apply below and let’s see if I am the best fit for you 😊
In 2024 I helped 48 entrepreneurs
Save 58,240 hours of work and make $32,000,000 more
Denis, Canada
Before working with John I felt overwhelmed, I didn't know what to do next. Within 5 months of working with John I felt confident again - I regained control of my time and increased my income by 7x. If you want to move forward with your business with direction and with clarity then I 100% recommend John
Benoist, USA
[After working with John] I really have the strong feeling I could close my eyes and say to my team "just go for it". My team now handles everything.
Now even when I check my email it is really relaxing. Everything is answered correctly already, when I wake up everything is already done