🛠️ New tool I am excited about

A client of mine inadvertently introduced me to this tool when he invited both it, and it’s main competitor, into our coaching call together.

I became curious, checked it out, and was blown away (thanks Calvin!).

The tool? Fireflies AI.

Fireflies joins your meetings (Zoom, Google meet, Skype, whatever). Then it does some clever things:

1. It automatically records all meetings

   1. Understated, super valuable. Always good to be able to review a sales call or similar and analyse performance. Easy to forget to record!

      
      

2. It can automatically send the summarised meeting notes + transcript + recordings + action points to all attendees immediately after each call.

   1. This was perhaps the biggest value add for me. No more writing up notes.

      
      

3. It integrates with key software so you can give automated voice commands while in session to get things done automatically

   1. Examples: update CRM in salesforce/pipedrive/hubspot etc, project management tools like Asana and Trello, note apps like Notion, etc

      
      

4. It provides meeting analysis done for you

   1. This was the cherry on top for me. It analyses your conversations and provides feedback. Who spoke the most? How long were monologues? What was the “sentiment” of the conversation at various points (e.g. excited, confused, etc)?

      
      

   2. Dive into individual metrics and filter them by meeting type or dates to compare a team member's performance with the collective average.

      
      

   3. Imagine being able to review every client call, every sales call, and see an automatic analysis of how to improve.

      
      

5. It can automatically create content for you by “clipping” soundbites

   1. It can spot interesting things you send and automatically clip the audio, video, and transcript of the point you made into a short video ready for sharing. Great for sharing short key points with team members, or as content for social media.

      
      

6. Creates a searchable database of information from every call

   1. You can ask the AI to find a certain thing you spoke about, or interrogate it further about something said in the meeting and how that relates to other meetings, or provide all positive sentiment moments to spot patterns.

      
      

   2. Track key topics in your conversations and analyse how often they come up. For example, this feature not only reveals the priorities of your customers but also enables you to, for example, pinpoint frequently mentioned competitor features. A simple click provides a deep dive into relevant conversations.

      
      

   3. Amazing!

The entire feature set seems like such an enormous value add for me that I had to share it. It seems like an absolute slam dunk. I am testing it from today onwards.

I have absolutely no affiliation with Fireflies AI, I just love the product. Check it out

A screenshot of the action items list automatically generated by Fireflies

A screenshot of some of the meeting analysis stats Fireflies provides

P.s. Calvin invited both Fireflies AI and Otter (Fireflies’ main, more famous, competitor) to our calls. This was genius. Both tools offer a free plan. By inviting both tool to each call he lost absolutely nothing but could test both tools quickly at the same time and in a fair test (exactly the same meetings). This allowed him to more rapidly test which tool was a better fit for him.

P.p.s. This rapid concurrent testing is something I often help clients with, with software/offers/employees, it was good to see the lesson in action!

UPDATE: P.p.p.s I have just seen that Fireflies AI offers a referral scheme. If you sign up with this link then you will get 10% off your subscription and I will get $5. The $5 isn’t really worth messing around with for me, but the 10% off might be useful for you.

I shared this in my Work Smart Wednesday newsletter. Want the full set of related insights? You can read them here: https://worksmartwednesday.substack.com/p/work-smart-wednesday-may-1-2024

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