Case studies: BeContent
SMMA
BeContent (Ghayth)
Result: $2k to $23k pm in 8 weeks
When I started working with Ghayth he ran a "full stack" social media marketing agency (SMMA). He was burned out, with lots to do for his low paying customers. Something needed to change.
We conducted a value audit, identifying his key skills and most valuable services. We overhauled his offer to focus on the most valuable aspects and cut everything else. His income increased 10x in 8 weeks.
Case study:
Ghayth "I am making 500k per year working 6-10 hours per week!"
$500,00 per year
on 10 hours per week
Ghayth Emad working with me
Ghayth "I couldn't imagine investing £10k in a coach before, but now I am so proud that I did"
Ghayth can now travel anywhere whenever he wants to and his team handles everything. Dream achieved ✅
Meet Ghayth. When we started working together on 11th March 2024, Ghayth was losing money. He had $7k in fixed costs and only $2k in revenue per month. By the end of the week he was profitable, and within 8 weeks he had $2k in fixed costs and $23k in revenue.
How? I completely reworked Ghayth's offer.
Ghayth was running a "full stack" social media marketing agency (SMMA) called BeContent - he offered every type of marketing service for every channel. YouTube videos, LinkedIn ghostwriting, brand design, etc. Every client needed something different.
Instead of optimising that situation, I instead asked him which bit of his offer he enjoyed the most. I also asked which bit of his offer he was best at. Unsurprisingly the answer was the same for both questions: Video.
We decided to implement my ONE methodology - to double down on video and to drop every other service. We also picked only one channel, Instagram, and dropped the rest. This allowed us to simplify our operations, focus our efforts, and most importantly to position ourselves as an expert.
What made Ghayth successful? He was willing to implement the advice I gave even when it seemed scary.
As part of simplifying our offer he had to fire and refund clients that had paid for services that no longer fit our strategy. Firing clients when you are already losing money is scary.
He also had to significantly raise his prices. When he first came to me he was charging an average of $500 per month for his services. After reworking his offer, our starting price was $11,000 per month. A 22x difference. That is a very significant change and one that people often resist, but Ghayth chose to trust me and to implement the advice. He had a client on the new $11,000 package within 10 days.
I still work with Ghayth today. I have helped him navigate multiple phases of the business, from getting his first high-ticket clients to hiring and managing a team of 30. We have worked on it together every step of the way. Thanks to our work together, Ghayth now has a team that runs BeContent for him and he can pursue passion projects (and travel!) as much as he wants.