Case studies: Denis
Coach
Weekend Publisher
Result: $26k to $182k in 5 months
Denis and I started working together after he left his stressful job. He wanted to build a business that made him a full time income within a year.
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We clarified his target audience, his acquisition system, and his customer lifetime value. We cut everything else, including social media marketing and even building a website. He made $182k in 5 months. We are now working on fully delegating the business.
Case study:
From welfare to 6 figures
in just 5 months and 4 days

Denis starting out with me, in Canada 🇨🇦

Denis and his family can now work and travel anywhere whenever they want.
Lifetime dream achieved ✅
Switzerland 🇨ðŸ‡
Meet Denis. When we started working together on March 22nd 2021, Denis was unemployed and on welfare. He had left a stressful job and felt lost. He was considering going back to study and wanted to start a side business in the few months before enrollment to save up enough money to put him through his studies. Denis had tried to be self employed twice before, but neither business had worked.
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We started by identifying his current position, target audience, and his strengths. We aimed to achieve maximum money with minimum stress. We knew that Denis had no need for a social media presence or even a website at the beginning, we reserved the names but left them to deal with in the future. For now, we had money to make.
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After overhauling his offers and systems, we grew Denis' client base via platforms - specifically Reedsy - and word of mouth while working on retaining our customers and improving customer lifetime value.
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By August 26th 2021, Denis was on track to make $182,000.
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Things went so well he decided not to go back to study and instead decided to focus his time on the business. He had wanted to study in order to get a well paid job, but he was already earning far more than he ever could in his target career and had much more freedom.
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Now Denis works less than 20 hours per week and consistently makes solid 6 figures. With WeekendPublisher, Denis gets paid for his value and not just his time. We built a rockstar team from scratch who handles much of the work and assists Denis with the day to day, freeing Denis to work on the truly valuable stuff when he wants and with who he wants.
Denis' clients now include dotcom billionaires, celebrities, and New York Times Bestselling authors such as DJ Molles.
